Organic reach from 21.7K to 211.6K
- Client / brand
- Play Factore
- Industry
- Family entertainment
- Services
- Organic Content, Campaigns, Service Businesses
Challenge
Build a meaningful digital presence and connect seasonal creative to bookings.
Strategy
An organic content funnel spanning photography, video, graphics, copy and seasonal campaigns, with email scheduling based on audience behaviour.
Creative execution
Always-on short-form video, photography and design, campaign planning aligned to seasonal offers, and Smart Send email scheduling.
Play Factore — clip
Results
Monthly reach 21.7K → 211.6K. Email click-to-open 2.1% → 4.45%. Summer sale bookings +18% year on year.
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